Insight: Newfoundland is so distant from Canada, it feels like international travel.
Solution: Almost Abroad.
Almost Abroad - in Toronto
Almost Birthright
Newfoundland dogs are born with the name, but many have never seen their true home. Dog owners can fill out an online application to receive an exclusive offer to come see their homeland. To expand reach, partnerships with popular Newfoundland dog Instagram pages will spotlight the initiative.
Gift of Gab
How to Play:
One player draws a card out of the deck and reads the expression to the group.
The other players then take turns guessing what it means in plain english. Whoever is right or is closest according to the player who drew the card, gets to keep that card.
The player who ends the game with the most cards wins.
Copywriting: Trent Jones
Art Direction: Celia Petconi